Episode Transcript
[00:00:00] Speaker A: Always remember that the most dangerous thing actually about going viral isn't the criticism. It's actually the temptation to become the version of you that only performs and you thinking that the more you perform, the more you have, like, positive results. But really, it can get exhausting. It can get, you know, you can get burned out even if you have an outsourcing team. The people who last, they're the ones who build brands that outlive trends. They don't chase reactions, they don't chase whatever. Like the viral thing is, they deepen roots. They decide who they are before the audience does. So I want you to right now be inspired to build boldly, but also build intelligently.
[00:00:46] Speaker B: You weren't born to sit in traffic, work for approval, or wait for Fridays. You were built to be free.
Welcome to Rich and Remote, the show for the ones who dare to do life differently. Here we talk about building businesses that give you choices. Where you work, how you live and what you create.
This is for the entrepreneurs who crave freedom, financial freedom, location freedom, and freedom from everyone else's expectations. If you're ready to design a life on your own terms, you're in the right place.
Rich and Remote, hosted by Alex and Carla Booth.
[00:01:30] Speaker C: Today we're going to talk about how to build a viral personal brand without becoming someone you have to recover from later. You cannot be a slave to whatever is trending. You cannot be a slave to what your customers or your possible customers are thinking or are believing. You know, if you feel like your customers believe something or they are inclined to believe a particular side in politics, religion, any other heavy topic, you don't have to wear their beliefs. You don't have to agree with them really. You can just be yourself. So this matters because I don't want you guys to lose your humanity and I don't want you to lose who you are. This episode is for founders who are scaling, founders who are really deep in founder led marketing. Founders and business owners who maybe are trying to break into the public eye, and entrepreneurs also who feel the pressure to become the brand. A lot of people don't lose themselves in relationships or at a bad job. A lot of them actually, especially people who own online businesses and founders who are really deep in founder led marketing. A lot of them lose themselves in a brand. The algorithm rewards exaggeration or being contrarian, and the market rewards great positioning, virality rewards performance. And all of these rewards turn into profits for your business money. And that's always awesome, right? And so a lot of founders might find themselves in this hamster wheel of producing content, creating, going viral, creating a strong personal brand, and they realize that somewhere in the middle of trying to grow, they start becoming a character. So the real question isn't really how do I go viral? Or how do I keep going viral? It's can you really scale attention without shrinking your identity? I get asked this question so many times, especially by people who follow me online and also an eventually meet me in person after watching my stories, following me on Facebook, reading some of my posts on LinkedIn, and they asked me how I start to become comfortable and how I kind of manage how to build a viral personal brand without losing my identity or without going crazy, basically.
So first, let's talk about performance versus expression. So there are a lot of people that post moments in their lives and, and they post because sometimes it will do well. So I noticed this happen to myself as well. I would post something that I know will go viral or I know will catch attention, but it doesn't really feel me. And there is a balance for that. I know that there are certain things that are a compromise. Like, it doesn't really mean that this excites you so much. Maybe this post, post this thought excites you so much. But if you know that it is an attractive piece of content to get noticed by your clients or your ideal clients, and then you post it, right? So I want you to understand and I want you to remember that there's a difference between sharing a truth or sharing something that feels true to you, something that you agree with or something that you like on social media. Social media, like, you know, resharing a story or re. Retweeting something, right? It doesn't necessarily present a whole essay of all your beliefs, but you're just sharing a little thing that you want other people to see. So there's a difference between sharing a truth or your version of truth or something that feels true to you versus manufacturing a Persona. So you know when a piece of content feels very you. You know when a piece of content is something that you want other people to see and relate to you. So those are two things. There's. There's a nuance there for sure. I share a lot of things that are not 100% original. I just retweet. I reshare. You know, I reshare a story. I especially funny things. I love resharing things that I find funny because I. I love it when people laugh with me. You know, I want to catch my clients in a positive, optimistic and relax state. Actually that's why I post a lot of humor. But also when they meet me, they actually know that I'm a pretty fun loving person. If you've hung out with me in person, you know that I, I say a lot of jokes, I joke about anything and everything without, you know, obviously trying my best not to offend anyone. I always see the funny parts of anything, literally anything, even like, even very negative, like tragedies. I try to like lighten things up without offending, you know, a particular set of people or the people who even are like directly involved in the situation. Right. So obviously throughout the years I've, I've become more aware, I've become, sharpened my eq, the more people I hang out with. And these are two questions that really helped me. Number one is, would I say this if there are no cameras? So is this something that I think about or I thought or a piece of media that feels authentic to me, something that I can share on messenger with my friends? No. So would I say this if there were no cameras? And next is, and this is actually a little bit more difficult, so give yourself a little bit of grace. But this is a good question. Would I stand by this in five years?
So granted you do not know who you will be in five years. I definitely have changed my mind on a few things within the span of shorter than five years. But in that moment, if you feel like that was your truth, and in that moment, if you feel like you could stand by it in five years, then by all means, don't let it get in the way of your expression. So that's my advice. The second topic is, what do you do when you get these hits of validation, these dopamine hits, the shares, the likes, the comments, the viral impressions. Facebook profile gets an average of 1 to 3 million impressions every month. Organic. And my Instagram is lagging, it's lagging behind. It's about 30,000 impressions.
But I've used these two channels to grow my business, be known out there as a thought leader and an influencer in the business space. I talk about a lot of things. I talk about self care, relationships, things that I'm reading, things I find interesting. I talk about travels. I talk about poetry sometimes. I really love poetry. It is my favorite type of art form of art. And sometimes I share just my random thoughts, you know, and so I get these, I get these hits of validation. And my most viral posts got 5 million impressions. And definitely that felt good, you know, like just seeing that number felt good. And eventually you'll also Find that there are people who will actually reach out to you and say, hey, you changed my life, or hey, you don't know me, but I've been watching you for years and I've been following your content. And I just want to say that I'm really inspired by your story.
I get these messages a lot. I get messages from parents that are like, hey, I told my daughter to follow you because I think she'll be inspired by you and not. And so there's the vanity metrics, there's the messages from people and there's also the money, right? You make a lot of money from content. Not just the monetization that these platforms offer you, but more money in terms of revenue from your business. Because a lot of business owners or a lot of clients and leads see you and your content online, they get curious or they already know what you do and they refer you to their friends. So I always say this, that one of the things that really helped me and my business when we are on our first year and one of the reasons why we really grew super fast, we grew from zero to a seven figure company in a little over a year without spending, spending anything on ads. One thing that I made sure, one thing that I really, really hustled was my content. And I just wanted to make sure that new people see my stuff every day and that every day I was talking about my business, every day people knew that I was in outsourcing, that I hire and place and manage top tier talent from the Philippines and in Latin America. I know how to hire and find these amazing, intelligent, forward thinking people, people who went to certain universities, belong to certain backgrounds and have worked for certain industries and businesses that benefit a lot of fast growing agencies and online businesses. And a lot of people know what I know or they knew what I did. And I got a lot of referrals, I got a lot of tags everywhere in Facebook groups on, I get intros on messengers straight up and, and all of that money, you know, from over the years of doing this personal branding thing and going viral thing definitely has put my business in a very good spot. Right? And so these are where your dopamine hits will come from. You know, your impressions, your vanity metrics, messages from people and the validation that it gives your business with growth and with revenue and with profit and with an upwards trajectory. Now you have like just this crazy dopamine loop of all of these things and sometimes you find yourself experiencing a version of identity inflation or sometimes I call it intellectual arrogance. And that is something that you need to watch out for. Because all of these things, all of these things feel really good. And you will develop some sort of, hey, I'm so good, I'm the shit, you know, a little bit of a Dunning Kruger, right? So be careful about that. Because if you think that if you develop some sort of intellectual arrogance, you might have a feeling that you will never do no wrong. Or you, you find it hard to listen to other people's opinions or even your team, your own team, you think you're, my gosh, I'm so smart. I'm the smartest person in my, in my team, in my company, because all of these people saying nice things about me, all this huge company that I built because of my going viral, right? So these things can be a trap as well. And you will experience a bit of an identity shift. And a lot of these things can happen very fast as well. So be careful about that. You will also feel pressure to act polished or to act a certain way when you're in public because now you have a more emboldened identity because of all of this validation coming from different parts of your life. So always remember that virality or a strong personal brand doesn't create a fake you. It doesn't require you to be someone else that you're not. It's actually the opposite. Virality amplifies the part of you that is real that you're willing to show to the public. So the more real you are, the more viral you're going to go because people will see your uniqueness. People will be able to differentiate you in their minds. But. Right, so don't just be a blind follower of trends. I know a lot of people who get on this content hamster wheel and they just like follow trends, right? So what, what are some of the trends that we've seen? So remember that trend, you know, in your 20s when you, when someone tells you, blah, blah, blah, you need to listen to them or something like that. Another trend was posting something like some of these trendy memes. Here are eight things that my husband did that will drive any man into a coma or something like that. So I've seen these trends. I've seen a lot of influencers use these trends and the trends coming from reality shows, right? Like the love is blind memes or memes from, I don't know, Big Brother or something, whatever is going on out there. So. So don't feel the pressure to follow all of those trends. Go back into looking at what really made you special in the eyes of the public. And what are you willing to share with the world? Right? Th. Those are actually two different things. So there are parts of me that I don't want to share with the world. There. It's. It's parts of me that I only share with my sisters, I only share with my husband, I only share with my closest friends.
So the world doesn't need to know about that. And then there's parts of me that I want to share to the world, like my leadership, my thoughts about leadership, my story of overcoming struggle and tragedy in my own family.
So my thoughts about health and functional medicine, and my love for poetry. So there's a lot of things that I'm willing to share with the world. And so I'm very aware of this. And in fact, if you can write this down, you can have a paper which is like, this is who I am. And on the left side, you can write down the things that you're willing to share with the world. And on your right side, you can share things that you're not willing to share with the world. And things are very intimate to you and you only share with people that are really, really close to you. So I know validation feels really good. But do not lose yourself by forcing yourself to show these things that are intimate to you. Don't feel the pressure to share those things just to keep the validation going. Remember, you'll still change those people lives. You'll still make money if you have a good offer, and you'll still, you'll still go viral if you just stay true to yourself. Trust me on that. I've done it so many times. In fact, if you go on YouTube right now, and if you want a free class on how to go viral on Facebook, just type Carla Singh, how to go viral on Facebook 2025 or 2026. I update that class every year. I discover new things every year. And so that class is 100% free. I also don't sell any coaching or
[00:15:46] Speaker A: courses or consulting on these things.
[00:15:49] Speaker C: So it's just free for you guys to learn out there. And of course, if you need help, let me know. I have amazing and talented social media managers that can help grow your social media accounts and pitch you on podcasts, pitch you on stages, take care of your LinkedIn, take care of your newsletter. I have a team that actually multiplies all of my content, so I'm not burnt out trying to create content. So if you want to check out our offers, proximity, outsourcing. Com, or you can just send me a message if you're friends with me or if you follow me on Instagram or Facebook or LinkedIn where I'm most active. I'm most active in those three platforms. So next is let's talk about strategy without self betrayal. So now we can shift into tactical intelligence. This is where your efforts will really shine. Now you can use the algorithm without worshiping it. Algorithm is a distribution tool and it's not a creative director.
So you can just get on ChatGPT honestly or go on YouTube and ask for advice. What are the best ways to grow in a particular platform?
So pick a platform that works for the content style that you want. So my favorite is Facebook because I love writing and I love the flexibility of, you know, the messaging, being able to share a video photo, being able to show my location or the location of the photo that I'm sharing. So I love these features from Facebook. If you're someone who loves sharing pictures, then maybe Instagram is the best for you. If you like writing articles, maybe LinkedIn is best for you. If you like writing micro blogs, then maybe X is perfect for you. If you like interacting with these accounts like very quickly and very candidly, maybe threads is perfect for you. Pick a platform that feels comfortable with you and research the best ways that that platform's algorithm can work for you. Now, I'm not going to share like all of the platforms here and how you can do that. Just do your own research. Because I'm not a social media expert, I just love doing what I do and sharing my stories on Facebook and Instagram and that's really it. I don't call myself a Facebook expert or an Instagram expert. So create from conviction, create from the parts of yourself that you want to share with the world and then package that with strategy. So here is a really easy framework that I want to share with you that I also use as a very, very easy mental exercise. So it's called truth hook and optimization. And actually you can prompt this if you're using any AI tool, Gen, Spark, ChatGPT or Claude. But first is truth. What is something that's true to you or something you believe to be true? Next is a hook. How can you hook, how can you hook your audience like attention? What is a good pattern interrupt and then optimization. So what is the best way that you can optimize this piece of content? Is it picture and text? Is it a long form text? Is it a short micro blog? And then pair that with the platform that you chose, right? And so now you develop a piece of content and then you add that to the platform that works best, best for you. So truth, hook and optimization. So find what's true, find the hook, optimize. So once again you could use AI to really sharpen your voice. And of course you can also have a social media manager use AI to sharpen your voice or your message. And then, and then next is decide what's sacred, you know, before things grow crazy for you. Because like the 1day19, that I went super viral and I had 5 million impressions on one post and I, I think overnight I gained like 10,000 followers or something like that. I had to quickly decide which parts of my life are off limits, what beliefs are non negotiable for me, what are the public debates that I can participate in and I don't want to. And something that I would never say even if it means I would 10x my engagement. Like something that's really like sacred to me. So, so what are these things? Right? So I had to decide that on my own. So you have to do that decision too. So to you, my lovely listeners, I want you to identify three identity anchors and three topics that you will never exploit. So think about what is really sacred to you and parts of your identity. Just three things, you know, even two, if you want, so that you can really draw a line in the sand and you can really be more comfortable about what you're sharing. Because now you know that, oh, hey, I have, I know my limit. I'm not going to, you know, touch these things or touch these topics just to get engagement or virality. For me, that was politics. I actually became a very strong proponent of a particular presidential election or a presidential candidate. And the presidential candidate that I supported, one for president at that time. And I actually ran a very, very successful social media campaign, grassroots social media campaign for that presidential candidate. A lot of people don't know that grassroots campaign still, but I made a few viral hashtags. I had a viral Facebook account or Facebook page that had 100,000 to like 200,000 impressions per post, per post, Imagine. But I kept my identity anonymous. And after that, you know, the presidential candidate won, I was very happy. I really supported that presidential candidate. And not only did my candidate win, I also was able to show myself that I'm really good at what I do, you know, content and writing. But I realized also looking back, the reason why I kept myself anonymous is I don't want to be tied to any particular side in politics. And some of my friends knew, some of my friends knew that which side I was or how I felt in that moment and how I definitely feel about that candidate or that person changed over the years. But, but it was something that I thought, oh, you know what, I'm just not going to, I'm going to isolate myself from any political thing. In fact, I have a few politicians that, or reach out to me and they say, hey, Carla, I need your help with my content or strategy or they need help with a little bit
[00:22:31] Speaker A: of cleaning up their reputation because I
[00:22:34] Speaker C: used to do pr, I used to own a PR agency and I gracefully just graciously say no. So I'm not going to exploit how people feel about politics just to make money. And no politician or political side will ever be part of my online identity. So those are some limits that I gave myself. So give yourself some as well. Next is, don't let content become your only personality. Don't. Don't measure your own worth depending on your views or your impressions. Keep a very healthy offline identity. In fact, don't doom scroll. Don't obsessively write your name on Reddit and see what comes up. I never, I never searched myself on these platforms because I just don't want to do it right. I don't want to see what people are posting about me because I know myself and I know how hard that can be. Because you just want to fight these people all day if you start doing that right? So you think like Kim Kardashian and Kylie and these big brands like Rihanna, Katy Perry, do you think they're like reading every single thing that is being posted about them? Or do you think they're actually just focusing on building their empire? So. So my empire is nothing like the Kardashian empire or Rihanna's empire. Those are all billion dollar empires.
[00:23:53] Speaker A: But in my own little way, like,
[00:23:56] Speaker C: why would I even concern myself with negative things, right? And why would I risk that? So I have people to serve. I have a team that I need to lead.
[00:24:07] Speaker A: I have problems that I love solving,
[00:24:10] Speaker C: problems that I solve in my business. So I'll just reinvest my time in that. And so build a real life that content documents, not replaces. So remember that creating content is merely living your life and then letting the world in instead of performing or building theatrics so that people can have a particular way of looking at you. And let me tell you honestly, I've been there. Like, it's not that easy.
There were certain moments when I kind of feel stupid because in the moment I start to realize, oh, I'm performing for other people or I'm just performing for social media. This is really not how I feel. Or I don't even like this, I don't even want to be here. So I've, I've had these realizations, you know, like I, I did this for content, I did this for likes. And, and we can all get in that trap. And so you know, you're never gonna
[00:25:03] Speaker A: be perfect, but try to be more mindful as you approach these things.
So if your brand disappearing would destroy your identity, then you didn't build a brand, you just built a dependency. So always remember that who you are is not who your brand is or
[00:25:21] Speaker C: what your brand is. Who you are is. So who you are, you have your
[00:25:25] Speaker A: own skills, you have your own relationships, you have your own leadership ability.
[00:25:30] Speaker C: And so that's really who you are. Right?
[00:25:32] Speaker A: So, so even if you take a break from social media, like you want
[00:25:37] Speaker C: to take a one month or a
[00:25:39] Speaker A: three month or even a six month break, if you built your business to
[00:25:43] Speaker C: have like a good flywheel, maybe an affiliate network, a really good affiliate network,
[00:25:48] Speaker A: maybe like really good offers that make
[00:25:51] Speaker C: your clients stay so that you get
[00:25:53] Speaker A: like high ltv, high retention. If you don't depend on always posting to have a business and have a brand and you don't let content become your whole personality or your whole life,
[00:26:04] Speaker C: then that's how you know you are
[00:26:07] Speaker A: keeping a healthy existence, basically.
[00:26:10] Speaker C: There's no other way I can phrase it. And you know, don't be a slave
[00:26:14] Speaker A: to social media, don't be a slave to content. And remember, you can always outsource this. You can always outsource a lot of the parts of social media and content and, and you know, managing founder led content for demand generation, you can outsource a lot of that.
[00:26:33] Speaker C: And you know, when you sign up
[00:26:35] Speaker A: as our client at Proximity Outsourcing, when you hire a social media manager or a podcast producer or a PR manager that will help pitch you onto these places. I will share my personal workflow for these things, including like my AI workflows and everything. I'll share that with you for free. So just hit me up and let me know if you want them when you start. When we start working together, it's going to be so easy because we're going to hire someone amazing for you and I'm going to give my personal workflow for the content flywheel that I have. So that's just another bonus when you
[00:27:10] Speaker C: become a client because you are a
[00:27:13] Speaker A: rich and remote listener. So next is, this is the last Part the cost of virality. I want you to know about the risks of going viral.
So the first risk is definitely being misunderstood at scale.
[00:27:29] Speaker C: So once you grow, you know, praise
[00:27:32] Speaker A: gets louder, but criticism also gets louder. Now you're opening yourself up to be criticized by more people. You're going to be criticized for more things. So you need to know about, like ways to emotionally regulate yourself. You know, breath, work, meditation, journaling, even crying, even like a way of sitting with yourself and your thoughts and come back to yourself.
[00:27:58] Speaker C: You know, come back to yourself. Come, come home to who you are, you know who you are.
[00:28:02] Speaker A: And so don't, don't get affected. Feel the need to really train yourself to not defend every comment or not reply snarkily to everyone and be okay
[00:28:13] Speaker C: with, with being misunderstood.
[00:28:15] Speaker A: So I know it's so easy to say out loud, right? But it's not that easy in the real world. But that's really my advice, you know, learn how to regulate emotionally. Don't defend everything and just let people misunderstand you. You know, there's seven or eight, eight
[00:28:31] Speaker C: billion people in the world, and the
[00:28:32] Speaker A: truth is you don't need most of them and you don't also need them, these people, to agree with you. So, you know, mature in silence.
[00:28:43] Speaker C: And even though your ego wants to
[00:28:45] Speaker A: perform, just come home to yourself. Come back to who you are, you
[00:28:49] Speaker C: know who you are, you know where your heart is.
[00:28:52] Speaker A: And so, you know, be comfortable in that space.
[00:28:56] Speaker C: Right.
[00:28:56] Speaker A: The other risk is the pressure to always feel that you need to be polarizing. So first of all, being polarizing is not necessary. You don't need to be contrarian, you don't need to have a, a very strange, very crazy belief just to go viral. You know, your take can be something that has a lot of conviction.
[00:29:19] Speaker C: And so that alone polarizes naturally.
[00:29:22] Speaker A: Because if you believe in something strongly and you're really passionate about that, then
[00:29:27] Speaker C: people will see it.
[00:29:28] Speaker A: You know, shock tactics are cheap virality
[00:29:31] Speaker C: that even though you go viral for
[00:29:33] Speaker A: like a little bit, if it's not really who you are and you don't walk the talk, walk the walk, sorry. And talk the talk, then you know,
[00:29:41] Speaker C: you're still gonna get forgotten.
[00:29:42] Speaker A: I've seen many people go viral just one time or two times in, you
[00:29:46] Speaker C: know, in their whole lives.
[00:29:47] Speaker A: And it doesn't really mean that they
[00:29:49] Speaker C: would have like a lot of clients immediately, right?
[00:29:53] Speaker A: It was just a fluke. They weren't doing it intentionally, they weren't doing it strategically. They didn't research or understand the algorithm
[00:30:00] Speaker C: and so there's a difference between being bold and polarizing versus just being reactive or being manipulative.
[00:30:08] Speaker A: So strong conviction builds natural polarization. And my other tip for that as a summary about polarization being contrarian, is that the truth is always more important. Like who you are is always more important.
[00:30:23] Speaker C: And so if there is a very
[00:30:25] Speaker A: strong pull from you to share something that's polarizing and it is your truth, then do it. By all means, do it right? So if you really feel that that is a message that the world needs
[00:30:36] Speaker C: to hear, then do it.
[00:30:37] Speaker A: You know, go back to my earlier tip of is that same something that you can sit with for the next five years?
[00:30:44] Speaker C: Do you. Do you really, like, believe in that?
[00:30:46] Speaker A: And the next thing, the next thing about thinking about, you know, these traps or the cause of virality is losing your identity, right? So ask yourself a few questions, like, if virality stopped tomorrow, then who are you?
[00:31:00] Speaker C: You know, or if you want.
[00:31:02] Speaker A: I love this question. If you won $5 billion from the
[00:31:06] Speaker C: lottery, what would you be doing? Right?
[00:31:09] Speaker A: I always say you will never find
[00:31:10] Speaker C: me on social media.
[00:31:11] Speaker A: First of all, I don't want to get kidnapped. I will never, ever, ever, ever announce my, my location. But I will just message my loved ones and invite them on trips. But I will still be who I am in terms of what I'm sharing. It's just that I'm not going to be sharing publicly, right. For my safety.
[00:31:29] Speaker C: If I was that rich, if I was a billionaire.
[00:31:31] Speaker A: Next question. If the audience turned, would your values shift? So if the audience or if your ideal clients, if your followers now feel differently from how you feel initially, are you going to feel the pressure to shift your own values just to align with them? Next question. For reflection, if no one clapped, would you still believe what you teach?
[00:31:53] Speaker C: No.
[00:31:54] Speaker A: So these things are actually pretty easy to answer or to reflect on if you just tell the truth and if
[00:32:01] Speaker C: you just use the truth with conviction
[00:32:03] Speaker A: as a way to show who you are in public.
So I want you guys to know and to remember that the goal was never attention. You know, in growing up, viral, personal, brand, the goal was always expression. And expression is basically a word that relates to, like, opening up, opening up your house, you know, showing parts of your world to, to people that, that you want to attract into your world. It's like, it's like having a house and now you're, you're, you're having an open house, and now you're seeing people come to your house, and you may not like all of them. You know, Some people, you'll tell them, hey, you know, can you leave your shoes by the door? And. And there's some people that come to your house that you might not feel very aligned with. And so you continue to develop parts of your house that will continue to attract the people that you like and then will also repel the people that you don't like so they don't have to come back. And so the other thing I want you guys to remember is the bigger goal here is impact.
So if you're a thought leader, if you have certain convictions, if you're solving important problems that people pay you money for, then you have a lot of impact, a lot of valuable impact to the world. Always remember that the most dangerous thing actually about going viral isn't the criticism. It's actually the temptation to become the version of you that only performs and
[00:33:33] Speaker C: you thinking that the more you perform,
[00:33:36] Speaker A: the more you have, like, positive results. But really, it can get exhausting. It can get, you know, you can get burned out. Even if you have an outsourcing team, the people who last, they're the ones who build brands that outlive trends. They don't chase reactions, they don't chase whatever. Like the viral thing is, they deepen roots, they decide who they are before the audience does. So I want you to right now be inspired to build boldly, but also build intelligently. Learn the game, you know, like I said, research the algorithm and how you can make it work for you. Truth, hook and optimization. So remember those things and never, ever trade your, your identity just for engagement. Attention can scale really, really fast, but the only thing that you can really keep to yourself is self respect. And that feeling of, at the end of the day, you look at yourself in the mirror. Are you proud of what you did? Are you proud of what you said? Are you proud of what you posted? Are you proud of how people looked at you today? Because that feeling compounds. It compounds, compounds slowly. But throughout the years, it definitely compounds. And that feeling that compounds it is a much, much, much, much better feeling than going viral. Let me tell you that 100% I've felt that. I've felt that feeling. And how my, my spouse looks at me, how my sisters look at me, how my friends view me in person, how much they know my heart is a much more satisfying feeling than going viral. Okay, so if this episode was relatable to you, and if it hit you in a certain way, send it to someone who's growing fast and doesn't want to lose themselves in the process and if you have a meeting with your content team, share this with them to tell them that you've been thinking about this and that this is how you want to create content from now on.
[00:35:39] Speaker C: So, yeah. Wow.
[00:35:40] Speaker A: I love this episode.
[00:35:41] Speaker C: Actually.
[00:35:42] Speaker A: I'm happy to have this conversation with you guys and I'm.
I'm very, very excited to meet a
[00:35:48] Speaker C: lot of you out there in the
[00:35:50] Speaker A: world, in the social media world, in the real world. So if you listen to this episode and if you like it, I would love if you guys can drop us a review on Spotify or an Apple podcast. And of course, if you can share this episode with someone that you care for or if you have any comments or feedback, I would love to hear from you guys. If you have any other episode that you want us to share about here at Rich and Remote, we would love to cover some topics that we feel
[00:36:19] Speaker C: are important for you guys.
[00:36:20] Speaker A: So definitely reach out. We're all ears. We want to build this for you, for the people who want to have financial freedom, location freedom, and freedom from other people's opinions. I want my tribe to be here, my rich and remote tribe to be here, and to always find our content useful. So thank you so much for hanging out with me here at Rich and Remote. I'll see you guys next week for another amazing episode. Of course, don't forget to sign up for a newsletter. We send emails every week, promise no spams, but we're gonna share some of the best learnings we have, me and my husband, Alex Booth, about living a rich and remote life, how to grow your business to a particular level where you can just live your life in freedom and how you can travel the world, just carve your own life the
[00:37:14] Speaker C: way that you want it to be
[00:37:15] Speaker A: and have a business that serves your ideal lifestyle. And for you to not be a slave to your own business. Those are the topics that we feel really, really strongly about. I hope to see you there. Don't forget to sign up for our newsletter, richandremote.com we would love to get in touch with a lot of you more and I'll see you guys next week.
[00:37:36] Speaker C: Thanks for listening to Rich and Remote. And Remote, where freedom isn't a dream, it's a decision.
This is Karla, this is Alex Booth, and this is our journey to our dream Rich and remote life.
[00:37:49] Speaker D: If this episode inspired you, share with a friend who's ready to live life differently too. This is perfect for entrepreneurs who crave financial freedom, location freedom, and freedom from the opinions of others.
[00:38:02] Speaker C: And don't forget to leave a quick review. It helps more freedom seekers find this show. Big thanks to our sponsors, Huckleberry Consulting, Get CSM and proximity outsourcing.
[00:38:15] Speaker D: See you in the next episode. And check out our online hangout spot, richandremote.
[00:38:20] Speaker C: Com.
