Episode Transcript
[00:00:00] Speaker A: PR always pays really big dividends in the future. So it's like a vending machine in a sense, where you're building a credibility asset which sits on Google, it sits on AI search channels, everything like that as well. And it just compounds over and over again. So I think the biggest mistake we make is like trying to measure our effectiveness of PR right away with how many leads it brings in without understanding actually how to use the PR to get more leads and more attention and more growth from that.
[00:00:26] Speaker B: You weren't born to sit in traffic, work for approval, or wait for Fridays. You were built to be free.
Welcome to Rich and Remote, the show for the ones who dare to do life differently. Here we talk about building businesses that give you choices where you work, how you live, and what you create.
This is for the entrepreneurs who crave freedom, financial freedom, location freedom, and freedom from everyone else's expectations. If you're ready to design a life on your own terms, you're in the right place. Rich and Remote, hosted by Alex and Carla Booth.
[00:01:12] Speaker C: Good morning, everyone. This is Karla of Rich and Remote. We are so excited to have this episode.
Today we have a celebrity, hashtag celebrity in Canada for like five minutes.
I'm just kidding. But he is a serial entrepreneur, speaker, and author who spent a decade building companies before accidentally becoming one of the most effective PR strategists in the game. He founded Traptap, earned a deal on Canada's Dragon's Den, raised over a million dollars in crowdfunding, and shipped to 40 plus countries.
And then after that, he lost everything. So it's pretty crazy. Over a million dollars in debt at 30. He rebuilt from scratch physically, financially, and professionally. What came out of this was don't be a little pitch that's with a p.
A PR agency built on one belief, Trust. Gen Beats, Legion, DB or his company has landed clients over a thousand placements with billions of views in Forbes, GQ, Rolling Stone, and Cosmopolitan, with a team of 12 across the US and Canada. He's also the author of how to Stop Begging for Attention and Start Owning the Damn Spotlight. Our guest today is Bryce North. Welcome, Bryce. And good morning to you, Alex.
[00:02:39] Speaker A: Guys, thanks so much for having me here. This is exciting and I'm pretty pumped for this.
[00:02:43] Speaker D: I really am super happy that you're here, Bryce. It's been a long time since I saw you and I have a question I've been dying to ask you since I've met you. Can I just get it out of the way? Can I just ask right away?
[00:02:56] Speaker A: Yeah, let's go for it.
[00:02:58] Speaker D: How did you come up with don't be a little pitch? Like, I've been dying to know.
What is this name? I mean, it's obvious to me. It's hilarious. It's a good one. It's, like, catchy. But how did you decide on that?
[00:03:10] Speaker A: Yeah, good question. Actually, my background's, like, venture and angel capital, so I was doing some consulting, helping businesses like to solicit and raise funding. But I was in a boardroom once, and it was kind of preheated in terms of what's working and what wasn't working. And I think during one conversation, somebody just, like, yelled to their partner to stop being a little bitch.
And then I heard that wrong, and I started playing on there.
Just kind of snowballed from there, and everyone thought that was pretty funny.
[00:03:38] Speaker D: I love it.
[00:03:39] Speaker A: So I got a lot more respect that day just because of being able to polarize people. So, like, this whole mythology of this business came from, like, that moment to realizing, like, people just really like edginess and, like, they really love when you polarize them.
[00:03:53] Speaker D: Dude, I, I, I completely agree. That's, like how Carla does her organic traffic. You know, her posts are always edgy.
Um, you guys definitely have both tapped into something where, like, the edginess is working for both of you.
[00:04:06] Speaker A: People don't like boring. They really don't. So I think you got to stand out.
[00:04:09] Speaker C: Yeah, I have one of my top affiliates message me the other day, and he said, you know what I hate the Most? I hate NPCs. I hate people that have no personality, and they're just like.
And they're so forgettable. I just hate talking to them. I don't like working with them. And that's why I work with you. And, like, Absolutely right. And I bet you're getting the same from your business. But.
So let's talk about pr.
PR is, it's, it's kind of an elusive thing for a lot of entrepreneurs. Some people don't believe it's worth it. A lot of people, you know, even was it Bill Gates who said, if I had $1 left, I would spend it on PR or something like that? He had that famous quote, but people often say PR is hard to measure.
What do you think, Bryce, is the most expensive mistake entrepreneurs make when they judge PR solely by, like, immediate leads or sales or roi?
[00:05:07] Speaker A: Yeah, that's a good question. And I think you kind of touched on something here is, I mean, people don't believe in PR because they're, like, framing it in a different way. And they don't understand how to use their platform and how to actually utilize the press. And so the biggest mistake I always see in PR is people are treating it like ads.
So we are, and we should be ROI driven, don't get me wrong on that. But when we're comparing marketing platforms like social strategies or PR and earned media to actually how we obtain leads through, let's say, ads, it's not really an effective strategy because we're looking at dollar in, dollar out. PR always pays really big dividends in the future. So it's like a vending machine in a sense, where you're building a credibility asset which sits on Google, it sits on AI search channels, everything like that as well. And it just compounds over and over again. So I think the biggest mistake we make is trying to measure our effectiveness of PR right away with how many leads it brings in without understanding actually how to use the PR to get more leads and more attention and more growth from that.
[00:06:06] Speaker D: Yeah. Is there almost like an attribution model that people use in, in PR to kind of attribute that ROI over lifetime?
[00:06:16] Speaker A: Yeah, I mean there's. They say one of the hardest things in PR is to measure results. I think it's a little bit bullshit. I think a lot of people come in like the old school way and say, hey, we got you in five or ten places this month, we're doing very well, or we have a bigger share of voice compared to your competitors. That stuff means nothing. And I think the best way to actually measure this and what people are doing properly is understanding like two big credibility points on here. One, can we actually attach ROI and UTM in measurement through actual. The leads we're bringing through.
And that comes from just, you know, actual tracking metrics or asking customers and measuring that way or measuring click through. So I mean, these are all possible to do that if you have the right system set up. But the second is, and one thing that people don't talk about, and actually one of the main reasons a lot of our clients stay with us for such a long time is the partnership value from this. The biggest thing that you can ever own or the most valuable thing you can own is going to be your network.
And so the people that we work with, we get them a lot of exposure, but also a lot of credibility that they get partners knocking on their door. That's whether for growth in terms of their business investment. This could be more channel partners in terms of strategic deals, all of that, that's a little harder to measure. But when we talk to our clients who actually get the success, they always say the same thing. They found us because of this. They found us here. They loved our story on this and they pitched me a business, an opportunity, whatever, for this moment of, you know, where they found me. And I think that's extremely powerful. And one of the things that, you know, a lot of people don't really realize is how do I leverage and grow my network to have an influence that people reach out for respect.
[00:07:42] Speaker D: Yeah, I completely agree with that. It, it's, and like the confidence too, that is built in people who are looking you up, right. You might have been introduced, you might, they might have heard of your company, they do a little bit of digging and then all of a sudden their confidence just gets like totally overwhelmed because they see that you're in all of these credible places.
Me, as someone who's like coming from the corporate world and now into entrepreneurship, like, I see the value in someone who has been able to get that credibility elsewhere.
So I think it's incredible. Like, the ROI definitely is there. I understand why it would be difficult to measure though.
[00:08:23] Speaker C: Yeah.
[00:08:23] Speaker A: Let me ask you a question because I found this interesting. I know both of you two are obviously not single, but if you were to date someone in the future here to go on a date with them or you know, want to actually see something without checking out their Instagram, maybe check them out what they've done before. I think you know, our lifestyles and finding that perfect fit and you know, the same personality or just someone we even like to work with.
[00:08:43] Speaker C: Right.
[00:08:43] Speaker A: Comes from us actually diving deep into like, okay, do they have the personality, the tactics, the strategy that I want, or more importantly, can I trust this person? And I think that's so hard with all the AI slop and everything we're doing these days is, is this person real and legitimate and can they actually perform right?
[00:09:00] Speaker C: And the other thing coming from a sales perspective, the other thing that I noticed that PR really helps with it. It helps in pre framing the trust before a sales call. I think that tactically, if you know how to use these PR pieces, add them to your pre framing email. Like, hey, hey, Bryce. I'm excited for our sales call today. You might want to check it out. This is how I help another company in your industry. And then you just link the PR article there. I think that those things really help.
The other tactical thing that I have used PR in the past is just use it in your retargeting. Retarget your, you know, you have 10 ads that are retargeting the. The your ideal clients, then just make one of those ads a prps. Right.
[00:09:46] Speaker A: I see that all the time. I mean we see ad costs go down, we see retargeting 10x because of this, like this is understanding platform. And I think a lot of people just don't understand that even with social media, like you post on social, a lot of times leads don't reach out, but it gives you an excuse to DM somebody to give you credibility for them to actually pay attention. I say this every single time in pr, which I think every agency is a big black box. Give them a bunch of money, you don't know what they're doing with it.
[00:10:10] Speaker C: Yeah.
[00:10:11] Speaker A: And so I think like we're trying to take it a really big different stance to be super transparent. PR in the very beginning isn't legion and it's not supposed to be. It's trust gen.
[00:10:19] Speaker C: Right.
[00:10:19] Speaker D: Okay.
[00:10:20] Speaker A: And once you have enough trust and credibility, the leads will start flowing through once you get that exposure. But take those moments, post about it, put it in your retargeting, your emails, your outreach, your sales calls, everything like that. And I've got so many stories of people saying I was here, here and here. And this is what it did for me. And that just gives you an instant credibility. It's. It's borrowed credibility which we can get into. But that's the most important part.
[00:10:41] Speaker D: I love that trust. That's great.
[00:10:44] Speaker C: Yeah.
[00:10:45] Speaker D: I have a quick question. Knowing that our audience is here for like that rich and remote lifestyle, they're building, this lifestyle that is unique to them, I'm curious, how can PR help someone create that freedom or better opportunities so they can build the life that they want, like an entrepreneur.
Is there something that they can, how they can use PR in order to do that?
[00:11:09] Speaker A: Yeah, that's a really good question. And like, I got an example for this before I get into like an example, one of our clients that we've used. I've got two major laws when it comes down to this space. And this really blankets across any other brand. Number one is that people are always attracted to each other's rough edges. And this creates a lot of trust and vulnerability. This is that earned factor in terms of understanding people want to work with us. This never converts for sales, is not supposed to, but it makes people follow us, sign up for our newsletters, or just want to hear from us more. Once we have that attention, capture law number two kicks in. People will always buy better versions of themselves. And so what we're finding is that, you know, the people who are, are actually now expressing and talking about how they've helped other people. This resonates with their problems and then offer these solutions. And so in law number two, I mean, we're never supposed to be pitching ourselves, we're supposed to be pitching the people that we work with, their transformations and how we help them. And so every single client into my example that we work with said that when I get on a call, when I get on a stage, when people actually hear from me, they want to work for me, they like my personality, they like who I am. The problem is that I need to be doing more of these moments of people having these one to one intimate conversations. And so what we try to do is kind of clone that and put them online.
People, we don't sell them anymore, they sell themselves. And so yeah, if we're doing social and we're doing all this, you know, content that's always top of funnel. But once people hear about you, they're going to search, search for you, they're going to Google you, ask AI and they're going to go down that rabbit hole of an informational search to see if they actually want to work with you. And this is where it comes to that clonable features of this is who I am, my rough edges. This is how I've helped other people.
So if you're traveling and you know, you're going around the world, but your client is in a certain maybe country or an area, the biggest thing for you to do is just replicate who you are in your journey, your story and how you've helped people in a fashion that goes viral, that has momentum, that creates a lot of credibility.
[00:12:58] Speaker C: Right.
One thing stood out to me there too when you said work for you because I'm in recruitment and outsourcing. Right. I think PR helps a lot in like painting a good picture of who you are as a leader. And also if you can strategically use PR in your hiring funnel of some sort, telling your story and things like that. Like a lot of people have come to me specifically work for my company, not for my clients. And they would say, I love your story about like you know, losing your parents in your 20s, being the breadwinner of your family. And, and it's sometimes it's awkward to me when they like quote my story back. But then that's what PR does, right? It, it's that one moment when they read your story and they hear about you and they feel like, wow, I know this Person. I relate to this person so much. Someday I'm going to know this person and that could be. They could be your client. They could love working for you and respect you as a leader. So that's just like extra ROI right there.
[00:14:00] Speaker A: Absolutely. I hired this one agency, I think, about three years ago, and they taught me one extremely valuable thing. It comes down to client work, is that people, in the end, just. They want other people to care just as much about their problem as they do. And so there was a study they showed me, and I found it interesting those. Those companies, those clients, those agencies that are overachievers and do more work actually keep their clients on a lot less than those that do the bare minimum.
[00:14:27] Speaker C: Right?
[00:14:27] Speaker A: And. But they're still hitting their goals. And the reason for this is that those that do the bare minimum are actually building relationships. I found it really interesting, but they're going through and they're becoming likable. They're not trying to perform. They're building an actual relation with that person, and that carries on a lot longer. And so our goal throughout all of this is kind of like you just said, to understand is that can we enjoy to be in a room with somebody or on a call with somebody, and do we feel like they actually care more to the point where they're not going to just do the work, they're going to connect, right. They're going to help me solve some problems. We're going to have this conversation over and over and over again on how to solve my problems.
[00:15:01] Speaker C: Right. How does PR communicate that?
[00:15:06] Speaker A: The way the PR communicates this is just doing one thing extremely well. It's just showing our vulnerability in a way, but also then adding a lot of leverage to that. One of our most difficult things we get with a lot of the people we work with is a lot of them say, well, I don't want to be an influencer. That's great. Our goal is not to make you super famous online, but a lot of people say, I don't want to be the sole reason this company is growing. Why does it have to be about my story?
And so for us, the biggest thing is that a brand can't stand on its own two legs unless it has an identity to attach itself first to, and then we can separate that. And so what we're kind of doing right now is showing and building a framework and a model around this of we need that stage one, that's that stage one of credibility, trust, vulnerability, so people actually can see who's behind this. And it's not just AI now in these days, but more importantly, someone they can trust. But then on top of that, this is how we utilize pr, is start. Then start telling stories of not just case studies, people you've helped, results that we've gotten here before and really what that meant. So this is kind of what we do in terms of pr is like slowly going up and getting large and larger features, but building this framework of understanding, how are you today? How does the market want to see you perceived, and then closing that gap. And then once we do that, then just stacking more and more on what you've done and how you've helped people in order to actually get those conversions.
[00:16:22] Speaker C: Yeah, I love that. I love that plan. I think that a lot of small business owners, bootstrap business owners, will also maybe struggle with some sort of imposter syndrome when you. When you have that and they're like, I don't know if I'm gonna be that famous. Maybe I don't know what will people will think about me or something like that. Do you have prospective clients or like that? How do you.
How do you deal with that conversation?
[00:16:49] Speaker D: That's me.
[00:16:50] Speaker C: That's literally me.
That's Alex.
[00:16:53] Speaker A: That's a good question, actually.
[00:16:55] Speaker D: I'm listening.
[00:16:55] Speaker A: Bryce Media Training 101. That's what we do. We get people who have imposter syndrome just because they don't believe what they. They preach, even though they're practicing it.
[00:17:05] Speaker C: Yeah.
[00:17:06] Speaker A: And. And they have this feeling of just not being important enough in kind of what they're doing. And it's not just because they don't believe in themselves. It's that everyone's just kind of doing it better.
[00:17:15] Speaker D: Right.
[00:17:16] Speaker A: But I think the biggest problem we see is that no one's actually telling the story right. Or they're not going out there and telling the story enough. So there's always this big gap for everyone in the industry to be a thought leader in the space. So we kind of dial this back and get them excited to tell their story. And we do this through media training and we put a lot of people through this.
How do we get comfortable on camera? It's not just that basic, but more importantly, how to be comfortable at telling our story on the fly, on the spot, and actually make it resonate something where we truly believe in one that we can get emotional about.
Because when we speak with confidence and we speak with actually honesty, that comes out in everything that we do. And so people are inherently just scared to talk on podcasts or get on stages or get on TV or even hear their story in the media because they don't really fully believe in their story themselves. So this media training really helps solidify that, and it does wonders in terms of confidence.
[00:18:05] Speaker C: Wow. And your company does that?
[00:18:07] Speaker A: Yeah, yeah, we do that.
[00:18:08] Speaker C: Oh, that's very valuable. Yeah.
[00:18:12] Speaker D: Curiosity, what does your clientele base typically look like? Because I feel like there's a lot of people that could be listening and wondering, are authors mainly the ones who are leveraging PR to sell a book?
[00:18:25] Speaker C: Where?
[00:18:25] Speaker D: I feel like it's a lot broader. Right. Like, companies like me, I run an outsourcing and a consulting company. I think PR would benefit me. But I'm just curious, like, what is the mix for your clientele?
[00:18:36] Speaker A: Yeah, we've done so much in terms of fintech to E commerce. We went heavy into fashion for a little while. I think our sweet spot right now are personal brands, coaches, executives, authors, those that actually have a strong identity to what they're doing in terms of their company. These are always the easiest to cover.
I don't like to go to reporters, which everyone does, and says, hey, you covered entrepreneurship and you would love this story. Like, that's such bullshit. And it doesn't build relations.
I build connections with reporters that our clients own. And so we come as part of their team. And so when we're doing that, we go to every single reporter and say, hey, you wrote about this. And this went viral. It went viral for this reason. This is what's trending right now. This is the next piece we have to write about. You're no longer a feature, you're a source. We've done this for people like some of our best clients, like Amber Duncan, who's an incredible woman in, like, the debt coaching space. And so I like to work with people who have a personal brand. Who are these coaches who have something to say, who can be a little bit edgy, who can slap the market around us a little bit and have an opinion that polarizes. The media cares about that. And people they don't want to be sold to, they want to hear a story, and they want to be the ones who thought about coming up with a solution here or picking the person to help them with their problem. And so I like to work with those people who actually have a bit of a history, who've maybe written a book or maybe launched a podcast or just some sort of coaching program, or even executives who want to leave their business in order to actually become something of a name within their industry.
[00:20:02] Speaker C: Yeah, I really Appreciate that angle because I used to be a journalist and there used to be people, PR people who would just come to me and say, hey, you would love this. And I'm like, why? You know, and it. And it's like, no, exactly. Like, you don't know me.
Yeah, like they don't have a relationship with me. Sometimes the emails are also, like, so lazy. They just like, there's not even like customization. There's no care. Right. I feel like that is a repeating thread in, in your business, Price. Like you care about the client and their story, you care about the journalist and whether this is actually valuable for them. Like, yeah, don't waste our time because I have a deadline to meet. I used to write for the newspaper where every 5pm everyone has to, you know, everyone has to submit all of their, all their stories and then it goes to the editor and then it goes to printing, and then tomor it's out. Right.
I, I really appreciate that approach.
Let's talk about the opposite. Have you encountered a client or a prospective client that you've discovered to be maybe a scam or a fraud? And how did you deal with it?
[00:21:12] Speaker A: Yeah, absolutely. I mean, we, we bring on clients which don't give us the full truth, and behind the scenes, their product is kind of fake. What they're selling isn't kind of real, and they're just like health scams. And so, I mean, how do we deal with that? We tend to just drop the client. It's not the best thing around that. I mean, I'm held liable too lately for anything that we put out there. Right. So we got to be super careful in terms of that. And so I'm pretty picky and my team is super picky in kind of who we want to work with, which is really, really nice. But it's going to show if we don't really believe in the product. And everyone on my team, and I'm proud to say this is far more talented and smarter than I am, especially in what they do. So we have a client that comes on and we have someone on our team that's an expert in that, and they truly, truly do believe in that. This is kind of sometimes where we go beyond, above and beyond, do a lot more in terms of connections and then start mixing in the clients that we have that actually can provide value to our other clients. And so it's just a heavy vetting process in order to make that happen. And if, you know, if it's not true, we have to let them go. I Don't want to attach my name to that. And I get a lot of crazy companies coming because of our name. They think that, well, no one else is going to cover them, but maybe don't be a little pitch will take them.
So I can go in a number of unique products and calls that I've had with some really interesting people where I'm like, I don't think I can sell that. That's, that's not right.
[00:22:32] Speaker C: Maybe they look you up and they think, oh, this guy looks like he has no morals. So let's. Right, obviously
[00:22:41] Speaker A: that's my content doing right.
[00:22:43] Speaker C: Right.
Alex, I want to ask about your opinion about.
Because you work for Microsoft and Amazon and I bet they do PR differently. What do you think that a boutique company like Bryce and their approach, what do you think is their advantage over maybe the other PR companies that you've worked with when you were in Microsoft and Amazon?
[00:23:09] Speaker D: Well, to be fair, like I'm, I'm not directly working with the PR companies that are partnering with Amazon, but I think that it's, I almost guarantee it's like a lot more personal, a lot more one on one and someone who is able to buy into your services versus like a team of people who, you're just a number, you're another client. So I'm sure that that's, that's definitely an advantage. And I mean we look our just like Bryce does vetting for his clients, we do vetting for our guests. We know Bryce has a great reputation. His company has like put some big, has worked with some big names. So like I think he's also, you know, kind of being able to bring great results based off of what we've seen instead of, I feel like the bigger companies that are working with like an Amazon or a Microsoft, it's kind of like a just throw money at a situation. Right.
Instead of being very particular.
Bryce, let me know if I'm off the mark. It's not my industry, so that's my outside perspective, you know, you know, coming from that world.
[00:24:15] Speaker A: No, yeah, you're right. You're absolutely right. And I think like PR's changed so much these days. Where it used to be, pick up the phone, build a relationship, take them out for lunch. The media game has changed so much that outlets online, they don't care what's interesting, they care drives, clicks. And so what you have to do is prove to them that you are a story worth telling and you have a potential to have momentum and go viral and get in those lower places first. Then build that relationship along the way. But half of the game at PR now isn't just interesting pitches. It's deliverability, it's hitting inboxes.
And the one thing about us is that, I mean, we grew our agency just through cold email and LinkedIn DMs, but we did it in a way that actually worked. So cold email, it does work. And so when we pitch reporters, we pitch them through email. So not only does this have to be interesting, they actually have to hit their inboxes and pass all the crazy spam filters now that Google and Outlook and all the other providers put into place. So there's a huge tech component to it where us, we pitch up to 500 people per month. Not blasting it is handcrafted, but we reach inboxes compared to everyone else who sometimes pitches 50 per quarter because they manly have to do it or call.
We mix everything in between, but we get high interest rates and then again relationship building because of our technical tactics and the fact that we are edgy, not crass, but we're actually really interesting in how to actually deserve and obtain attention.
[00:25:32] Speaker D: Yeah, yeah, you guys definitely stand out. I love that you get this little behind the scenes look at what you guys are doing. You know, honestly, I wouldn't have known that you guys go that deep into, you know, the outreach. But that's really cool to hear that you guys are doing that approach.
[00:25:48] Speaker C: And of course, I bet at this point of the podcast a lot of people are really interested and they want to get a taste of.
So for everyone listening, I will share a link on the show Notes for Audit for an audit on your brand. And just feel free to take it. It's a direct link from don't be a little pitches website and you can just think about it, see for yourself and get a taste of what Bryce's company does and what they can do for you, what the future looks like.
I have a question before we end this podcast.
What does the.
Can you tell us a story about like your. What is your biggest success story in your. In your whole time running this business? And what did you think was like the, like the moat? Was it like a story? Was it like particular relationship? What made a huge difference in that big success story?
[00:26:49] Speaker A: Yeah, good questions. I want to give two, like one small example and then one that I think is the best.
I had a client in the finance space here and we got them a lot of coverage which closed some big partnerships. Their goal was I want to get into this deal. I want them to know about me, I need to be able to knock on that door. So they answer. So we got that.
That was a huge success for them. Me, I thought even bigger success was the partner that reached out for an investment to the company, which led to a huge, like, $2.5 million deal later on.
That is like, the power of kind of what we do is just like. That earned credibility to a point where people really trust and want to work with you. I thought that was massive for the clients. Now big success for us is that one of my clients. And in the first 45 days, we got her in Business Insider twice, and she's now sourced for them.
But we brought in so many partnerships and offers and speaking gigs throughout this process, not just traffic to her site, that her business blew up, and she actually found two other ventures she's now a part of right now. And so she loved it so much that she forced her husband to actually go and do PR with us. And so we're doing his PR now she's bringing in her son, who has launched a bunch of business before to do his pr.
[00:28:02] Speaker C: That is so cool.
[00:28:03] Speaker A: And then she's going further right now to bring in every single one of her clients and people, and she wants nothing from this. And, like, it warms my heart. I'm not gonna lie to you. It's incredible. But. But she passes through everybody to us that she talks to because she solely believes in everything we've done for her over the past year. And that's the incredible thing for us, that's the biggest one, is just, like, when it's really there and it really works and people really see it.
I want evangelists. I don't want fans. I want people screaming on the rooftops my name because they truly believe in me. And so I polarize to a point to find these evangelists who will speak and spread our name. And that's a prime example for us.
[00:28:37] Speaker D: Did you notice that his biggest win is a customer success story? I don't know if you noticed that.
[00:28:45] Speaker C: I thought his biggest win was someone screaming his name.
[00:28:49] Speaker D: Oh, yeah, I heard that.
[00:28:50] Speaker A: Yeah, I'll accept that, too.
[00:28:56] Speaker C: Oh, my gosh, I love that. Thank you for sharing that story of you creating a little cult for me, for our parting words. For me, my own thing is I believe that the ROI of PR is forever. And I think the best thing about PR is it turns you into a hot girl, you know, and a hot girl, she doesn't, you know, she doesn't make a lot of effort. She has a good story. Everyone comes to her. And if in the, in the rare times that she would be the one to make the move, you're not going to say no to her, right? I think PR does that and I'm a believer.
What do you think, Alex?
[00:29:38] Speaker D: Well, I think, you know, in five years, what's more, more valuable? The PR that you did five years before or the ad campaign? Right. And it's always going to be the pr.
So. And, and then I also think, you know, I'm in the customer success industry. I want to get a name out for myself. I want people to think of me as customer success. The only way I probably can do that, and the way I've been going about that is I need to get my name known, right? Not just my company seeing a huge value in it and just like creating a business and then getting, becoming kind of like that staple or that name in the industry.
And I can't do that through advertising. You know, I'm not going to do that through any other vehicle other than pr.
So I think the value is there.
[00:30:21] Speaker A: Yeah, and just to double down on that too. I mean, even the Hawk Girl syndrome here, like you talked about, Carla, like, it plays, yeah, this is super important, but like it plays in a, the place in effect is a screener. And I think it's super cool too, right? Where a lot of people and we all get these bad DMs of legion, whatever that is. But the more credibility you have in line, the bigger the DMs are in terms of the businesses reaching out to you and the smaller shittier ones stop reaching out to you. So when people want to work with you, they now go through the self expectation of how do I level up or become the person that deserves to talk to this person so we can hire better quality leads. Same with the hot girl syndrome. Am I good enough maybe to talk to this person or reach out to them?
I need to improve my profile, my presence, who I am, my game, my texting. All that is before I deserve the right, maybe in my mind to talk to this person. Same thing with pr. If you're damn important, you're going to screen a lot of people who don't deserve your time and are tire kickers. The ones that actually have done the work and are ready to buy.
[00:31:16] Speaker C: No, I agree with you, actually. Last night I was talking to a friend of mine and she has a pretty good business, mid six figures.
But she's seen my clients and I've recently signed really big names and, and she said, will you still work with me and I'm like, what are you talking about? Of course, you've been my friend since college. Like, you know, it was, it was crazy. But like, that's absolutely correct. When you have that, you know, when you have your name going for you and your PR and how you present yourself, it. It really does people self select. I like that.
[00:31:48] Speaker A: Yeah. So try two things. Take a photo of you next to a Ferrari or maybe try to get yourself into magazine. Whatever is easier. I mean, like, choose your own adventure.
[00:31:55] Speaker C: Right? You can make yourself into a hot girl.
All right, well, thank you so much, Bryce. This has been a very, very jam packed with information and hopefully a lot of aha moments to all of our listeners.
Definitely check out the link to get an audit. This is 100% free, no obligation. Get on a call with Bryce's team and just see what it might feel like to be a hot girl in business.
Thank you so much.
[00:32:25] Speaker D: Don't be a little pitch.
[00:32:26] Speaker C: Don't be a little pitch and click that link.
All right, thank you, guys. Thank you so much, Bryce.
[00:32:32] Speaker A: Have a good one.
[00:32:33] Speaker C: Bye.
Thanks for listening to Rich and Remote, where freedom isn't a dream, it's a decision.
This is Carla, this is.
[00:32:46] Speaker D: This is Alex Booth.
[00:32:47] Speaker C: And this is our journey to our dream rich and remote life.
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